MEET THE FOUNDER

HEY, I’M EMILY!

I’ve spent the last 10+ years navigating my way through the marketing and social media world. It all started after college when I was trying to figure out what to do with my journalism and sociology degree. I figured, let’s add another cert to the mix and became a personal trainer. As it turns out, personal trainers don’t make much money, so I decided to start a wellness blog. Through this blog I learned how to grow a digital community and was introduced to the world of food photography.

I quickly learned that I didn’t want my career to be about sharing every facet of my life with the internet. I decided to take the skills I’d learned (social media, copywriting, photography, etc) and help other businesses grow THEIR communities instead. I spent time working for small businesses in Minneapolis including a chiropractor, family-owned Italian seasoning company, AND big businesses like Muir Glen and Cascadian Farm at General Mills.

It was around this time that I was connected with a DTC marketing agency that served award-winning family owned wineries on the West Coast. I started out leading all social media efforts, but I soon became the lead project manager and helped grow the team to 10 full-time staff alongside the founder. The three years I spent with this agency was a crash course in digital marketing: email campaigns, digital ads, website best practices, and so much more.

All of this to say: When you hire The Social Rising, you’re hiring a team that understands not only social media, but your comprehensive marketing strategy. We care about your brand as though it is our own, because I’ve spent my entire marketing career talking to small business owners and learning their strengths (and their weaknesses). I understand your journey because it’s been my journey as well!